ODI / Flite Control

In 1993, by an agreement between Steve Driscoll then owner of Flite
Controls and Jeff Lurkis, then owner of Ornate Design, Inc. known as ODI to
grip users there was a merger of the two companies. It was then called
ODI/Flite Controls. This merger failed and ODI separated itself from Flite
Controls. ODI realized that its sucessful existance was tied to bike
makers using their grips as original equipment and selling grips to
wholesale distributors while Flite Control was selling dealer direct, an
impractical way for ODI to do business.