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Bontrager Aquisition By Trek - Bontrager Press Release


March 10, 1995

Dear Bontrager Dealer,

We wanted to let you know that Bontrager Cycles, Inc. has just completed an agreement to be acquired by Trek Bicycle Corp. The acquisition is being announced to the media today. Bontrager is now a subsidiary of Trek.

We see this acquisition as offering our dealers a great opportunity to improve sales and profits. First, we will be keeping all our current dealers. We expect to expand our dealer network, primarily into areas where Bontrager is not currently represented. New dealers will be added on a case-by-case basis.

Second, our partnership with Trek will give us the financial resources we need to do a number of things we haven't been able to as a small company. These include expanding our product offering, improving product availability and delivery, and increasing brand promotion. You will see most of these changes take effect for the 1996 product year, though a few products may come through the pipeline a little earlier.

Bontrager will keep its design and production operation based at our current location in Santa Cruz, Calif., directly supervised by me. I will continue as president of Bontrager Cycles. Sales and marketing for the brand will probobly be consolidated in Waterloo.

Trek is a great supplier and provides great customer service, which we expect will benefit your business and sell-throughs. As we take a look at our vendor relationships in the wake of the acquisition, there may be some short-term disruption in product delivery, but long-term we think this agreement will improve product availability and service to our dealers at every level.

We're commotted to our dealer network and we appreciate your support. If you have any questions, please feel free to call me at (408) 427-2121.

Sincerely,
Keith Bontrager
President
Bontrager Cycles, Inc.

Bontrager Cycles, Inc.
104 Bronson Street #5,
Santa Cruz, California 95062 USA
PH (408) 427-2121
FAX (408) 427-2669





In-depth Information About Metals

Aluminum
Aluminum is extracted electrolytically from bauxite ore. It is made by the electrolysis of aluminum oxide which is found in larger concentrations within bauxite ore. Bauxite is a mixture of the hydroxides of aluminum, together with other impurities such as oxides of iron, titanium, and silicon. Bauxite is produced by the weathering and change of aluminum silicate rocks usually found in tropical and semitropical regions where climate has produced an accelerated weathering process. Bauxite is not a rare ore and is widely available in the US, the Caribbean, and Europe. Approximately 4 pounds of read the full article...

Beryllium
Beryllium is a specialty metal that is steel-grey metal in color, with an extremely low density, making it very light weight. At 1.85 grams to the cubic centimeter, its density compares to that of magnesium. It is also a high strength metal, making it possible to design light weight, thin membered parts with ahigh stiffness. A column made of beryllium to support a load placed directly downward on top of it, will have a greater load carrying capacity, and be lower in weight than any other metal of equal size.

Until the 1950's beryllium was used read the full article...

Titanium
The element titanium was discovered in 1763 by an English cleric, William Gregor who was an amateur chemist with an inquiring mind. It was in the black sands of Cornwall that he discovered the new element that had up to that time, attracted little scientific interest. A few years later, an Austrian, Klaproth, extracted the same element from an ore widely known as "rutile", which is a mineral consisting of titanium dioxide (one titanium atom, two oxygen atoms), that is a reddish-brown substance with a slight metallic luster. While rutile is the highest grade read the full article...

Metallurgic Hardness Testing
There are three types of tests used with accuracy by the metals industry,they are the Brinell hardness test, the Rockwell hardness test, and the Vickers hardness test. Hardness is the property of a metal which gives it the ability to resist being permanently deformed (bent, broken, or have its shape changed), when a load is applied. The greater the hardness of the metal, the greater resistance it has to deformation. Since the definitions of metallurgic ultimate strength and hardness are rather similar, it can generally be assumed read the full article...


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